Comprehensive Services

Extensive Experience – We currently provide apartment community and Multi-Family management services for both our own portfolio and a select group of third-party owners, including some institutions, that we have long-standing relationships with. Through our strong track record of success, we now manage over 400 apartment homes across the country.

Advanced Team Members – The individuals assigned to the residential Multi-Family management teams have many years of experience with the management of residential communities. We hire the best; provide them with excellent systems, training and support with the goal of meeting or exceeding owner expectations.

Excellent Reputation – Our growth has been predicated on word-of-mouth referrals. We take ownership of the properties we manage and look for ways to create value by utilizing our strengths of; experience, local market knowledge and a very strong commitment to being the best.

Innovative Technology – Technology has redefined the traditional role of service companies in every area. The role of the new real estate professional is to interpret and analyze this wealth of information for their clients. It is with this vision that Friedman operates.

“Clean and Green” Philosophy – We preach and practice “Clean and Green”, excellent curb-appeal from both a cleanliness and landscaping perspective. Drive-by traffic typically provides a great deal of, not only traffic, but residents at any given community.

Property Marketing – Marketing plays a significant role in the success or failure of the property in achieving its occupancy and operational performance goals. That said, the most important result of the marketing effort involves not just generating traffic but generating qualified traffic. Our refined techniques allow us to quickly analyze the best way to assess this based on the community type and market conditions.

Engaging the Community – We emphasize corporate outreach as a means of generating qualified traffic to a property, as well. Canvassing local businesses for residents also goes a long way to creating camaraderie at the property.

Online Visibility – Each property we manage receives a website powered by Resite. We design and customize the website in-house and additionally add your property to our corporate sites and search engines to maximize visibility.

Tenant Communication – We appreciate our residents and strive for the highest retention rates possible. One key element for our team is communication – always keeping the residents informed of what is going on at their community, the various services and conveniences they can take advantage of and news about the local community.

Apartment Renovations